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Internet, format et nature de l’action

Mark Waid introduit deux idées intéressantes, qui de notre point de vue, se confondent. La première, qui n’est pas vraiment nouvelle, « Remember: this is what media does. Radio up until the 1960s was two or three formats. Now it’s a million formats. Television? Same thing. Three channels becomes a hundred channels. Any medium eventually fragments out towards a wider base of people where each individual fragment does what it has to do to survive on its own. It doesn’t have to appeal to the wider base. In retrospect, it’s kind of amazing and surprising that something that’s been around for 75 years like print comics hasn’t sort of gone through that same dissolution. Instead it’s put all of its eggs into the one basket. » (“CR Holiday Interview # 22 – Mark Waid”, January 10, 2013, www.comicsreporter.com). Cette situation favorise donc l’atomisation des goûts, le consommateur peut trouver plus aisément un produit qui lui plaira. En contrepartie, il est possible que ce même marché soit plus petit, car il ne rejoindra pas un vaste marché. Arrive ici un autre enjeu, celui de la rentabilité de tels projets ou plus concrètement comment contrôler ses coûts.

Cependant, d’un point de rédaction, il devrait y avoir une bonne adéquation entre l’histoire et son format de diffusion. C’est ici que Waid apporte un second point de vue plus original lorsqu’il déclare : « “That’s what you have Marc Guggenheim for. That’s what you have comics writer Marc Guggenheim slash lawyer Marc Guggenheim for. He’s on speed dial. I take the same approach that Stan and Gerry Conway and a lot of other guys who’ve written Daredevil in the past have taken, that is that you want to try to be very, very faithful to the law, but not to the point where it stifles your story. And you kind of have to give it some leeway. Especially nowadays, nobody wants twelve pages of Matt Murdock in a courtroom, because comics don’t do that well, television does it better and for free.» (Christine, “Mark Waid talks Daredevil at Baltimore Comic Con”, September 7, 2013, www.theothermurdockpapers.com). Il y aurait donc des formats plus adaptés, plus naturels, pour explorer certaines thématiques ou disons certaines mises en scène. Voilà des propos à méditer.

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