Bonus
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Touch-ups (Battle of the Titans)
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Promotion
Here are a few excerpts from an article by Hannah Means-Shannon, reporting on comments made during WonderCon 2013 by people involved in marketing at comic book firms:
- “Trying different approaches and continuing to do so as long as possible is key;”
- “Knowing the pitch well, and the many angles from which it might be interpreted, breaking out of narrow genre definitions, for instance, may win the day;”
- “You have to believe in what you’re selling” and believe that you are “one of the best advocates for it.”
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The ramifications of our characters’ lives
Wherever possible we try to give our characters a social life. We want to give them a life that extends beyond the scope of the story they are in. For example we wanted Cesar to have a wife and kids. That way he doesn’t exist solely to interact with the other characters in the story; he also has a life outside it.
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Marketing your characters may stunt their development
Mark Waid has expressed an interesting opinion about seeking profit with Web publications: “Waid commented that the tendency toward merchandizing may encourage the slow-down or freeze of new developments in a character since ‘every character becomes a beach towel’ in the end” (Hannah Means-Shannon, “On the Scene: WonderCon 2013,” comicsbeat.com, March 30, 2013.). This simple comment summarizes the conflict that may arise between financial profitability and artistic integrity.
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Touch-ups (Cards on the Table)
