Mark Waid has expressed an interesting opinion about seeking profit with Web publications: “Waid commented that the tendency toward merchandizing may encourage the slow-down or freeze of new developments in a character since ‘every character becomes a beach towel’ in the end” (Hannah Means-Shannon, “On the Scene: WonderCon 2013,” comicsbeat.com, March 30, 2013.). This simple comment summarizes the conflict that may arise between financial profitability and artistic integrity.