In a piece discussing Roy Thomas’ career, Alex Dueben said this about continuity: “Continuity just came naturally to me. If you’re trying to get readers to take your world seriously, it seems to me that you have to take your world seriously enough that you treat it like a real world.” (“Roy Thomas Talks Creating Avengers Villain Ultron and His 50 Years in Comics”, http://www.comicbookresources.com, April 24, 2015). It’s like we often say: it’s not because the subject matter is light that you shouldn’t take it seriously. But creating this kind of continuity involves patience to develop the universe’s long-term ramifications (See Emily S. Whitten, “Writing the Long Game,” http://www.comicmix.com, May 12, 2015). But in today’s world, who takes time to throw themselves fully into the creation of a complex system of interrelations?