We happened upon an interview with Michael G. Wilson, who explains the success of the Bond franchise. One of the points he makes is that the team tried to reinvent the myth before it could become too hackneyed (Edward Cross, “Skyfall Exclusive: An Interview with Producer Michael G. Wilson,” www.comicbookmovie.com, February 13, 2013). Similarly, Harvey Weinstein admits he made some mistakes in promoting the movie The Master, which resulted in it not reaching its audience (Sean O’Connell, “Harvey Weinstein Admits He Mis-Marketed The Master,” www.cinemablend.com, January 29, 2013). These two statements in our opinion demonstrate a kind of humility: admitting our errors allows us to learn something that can be applied to similar situations in the future.